LOGO | IDENTITY BRANDING | BRAND STRATEGY | Product | Social Media | Marketing
TEMPL
A felt sense that shapes our external world directly impacts our inner landscapes.
Mindful, high-vibration, natural, harmonious.
Role: Freelance Design
Client: Sarah Cargill, Templ
Scope: Branding, Logo, Illustrations, Re-brand, Product, Packaging, Social Media, Marketing
Oh my goodness honey, I just love all of these illustrations so much thank you!"
- Sarah cargill, founder and CEO of Templ
I absolutely LOVE this direction
“
Brand Discovery Direction
Color Palette: A color palette that reflects our commitment to sustainability, nature, and ancient practices. Consider using earthy tones like greens, browns, or beiges, or calming colors such as soft blues or muted yellows. The colors should evoke a sense of tranquility and connection with the environment.
Imagery: Incorporate symbolic imagery that represents our brand's focus on ancient practices, wellbeing, and ecoconscious living. Possible options include symbols related to nature, geometric patterns inspired by ancient cultures, or abstract representations of home and wellness elements.
Typography: Select a font that is clean, modern, and easily readable while still conveying a sense of warmth and craftsmanship. Avoid overly ornate or decorative fonts, as they might detract from the simplicity and elegance of the design.
Simplicity: Aim for a minimalist design that is easily recognizable and scalable across various formats and sizes. The logo should be versatile enough to be used on our website, packaging, promotional materials, and social media channels.
Timelessness: Design a logo that is not tied to current design trends but rather has a timeless appeal that will remain relevant and impactful over time.
Balance: Ensure that the logo design elements – color, imagery, and typography – are harmoniously balanced and complement each other to create a cohesive visual representation of our brand.
Imagery: Incorporate symbolic imagery that represents our brand's focus on ancient practices, wellbeing, and ecoconscious living. Possible options include symbols related to nature, geometric patterns inspired by ancient cultures, or abstract representations of home and wellness elements.
Typography: Select a font that is clean, modern, and easily readable while still conveying a sense of warmth and craftsmanship. Avoid overly ornate or decorative fonts, as they might detract from the simplicity and elegance of the design.
Simplicity: Aim for a minimalist design that is easily recognizable and scalable across various formats and sizes. The logo should be versatile enough to be used on our website, packaging, promotional materials, and social media channels.
Timelessness: Design a logo that is not tied to current design trends but rather has a timeless appeal that will remain relevant and impactful over time.
Balance: Ensure that the logo design elements – color, imagery, and typography – are harmoniously balanced and complement each other to create a cohesive visual representation of our brand.
Brand Exploration Tiles
I created multiple conceptual directions that explored the juxtaposition of geometric lines with flowing organic shapes, representing the contrast between temple and home architecture with the divine design of fluid, organic life. We also explored marks that represented the raised vibrations of a house full of spirit, as well as reflective mirror marks representing the spiritual mantra “as above, so below.”
I provided robust style tiles of each concept, helping bring to life how the branding would embody Sarah’s vision across every medium, whether print, product, or digital.
I provided robust style tiles of each concept, helping bring to life how the branding would embody Sarah’s vision across every medium, whether print, product, or digital.
Illustrations and Social Media Strategy
I also supported Sarah in the creation and curation of a series of illustrations that would enhance her brand identity across collateral (social media, website, packaging, etc). I created two unique illustrative styles to create distinct visual identities to distinguish between her product categories: body and home.
I used the inspiration of sacred geometry to signify home products, incorporating repeating patterns, angles, and architectural elements from images of temples that she shared with me during brand discovery.
In contrast, organic lines and shapes to signified body products, inspired by the curves of the human body, flower blossoms, plant veins, and leaf patterns.
After aligning on the illustration styles, I designed Templ's social media strategy, overlaying the illustrations on her brand photos to signify the associated product category, and create a flowing contiguous story to tie the full grid together.
I used the inspiration of sacred geometry to signify home products, incorporating repeating patterns, angles, and architectural elements from images of temples that she shared with me during brand discovery.
In contrast, organic lines and shapes to signified body products, inspired by the curves of the human body, flower blossoms, plant veins, and leaf patterns.
After aligning on the illustration styles, I designed Templ's social media strategy, overlaying the illustrations on her brand photos to signify the associated product category, and create a flowing contiguous story to tie the full grid together.
Other works
LOGO | Branding | Marketing | Social media | Art direction
LOGO | Branding | Art direction
LOGO | Branding |
Style GUIDE | Marketing | Art direction
THINK WE MAY BE A GOOD FIT?
Let's make something beautiful together.
I craft brand identities that feel alive, weaving thoughtful strategy with intuitive creativity. Through a deep discovery process, I uncover your brand vision and translate it into a cohesive visual language that resonates with your audiences on every level.
