LOGO | IDENTITY BRANDING | BRAND STRATEGY

SELVA WELLNESS COLLECTIVE

Beauty nurtures the soul. Healing follows.

Welcoming, mystical, reliable, botanical.

Role: Freelance Design

Client
: Ana Rodriguez, Selva Wellness Collective

Scope
: Branding, Logo, Re-brand

The Selva brand is carefully crafted to embody a sanctuary of trust and understanding, where each client feels seen, heard, and cherished. A testament to Ana’s belief in the healing power of connection, Selva is a gentle embrace that welcomes all who seek solace and growth.
An earth-inspired palette evokes the luscious, life-giving jewel tones of the Amazon, reminiscent of Ana’s childhood: 
“My story begins in the lush, vibrant heart of Colombia, South America, where the rhythms of life pulse through the mountains and valleys. Raised amid the rich tapestry of my homeland, I was enveloped in the warmth of close-knit communities and the vivid colors of our culture. My childhood was a symphony of lively music, heartfelt traditions, and family, all of which nurtured my soul and kindled my passion for human connection.”
Ana shared a thoughtful reflection on our collaboration for Selva:
Earlier this year, I embarked on the journey of rebranding my business—a process that felt both daunting and deeply personal. I knew I wanted to create something that reflected the evolution of who I am and the essence I wanted my business to embody, but I wasn’t sure where to begin. Enter Courtney, whose expertise and intuitive guidance transformed what felt like an overwhelming task into an inspiring and creative collaboration.

From the very start, Courtney brought clarity and insight, helping me uncover the underlying themes and messages that aligned with my vision. Once we solidified the perfect name, she meticulously crafted font styles and branding drafts, each tailored with precision and care. Her eye for detail and creative brilliance were unmatched. She also curated a palette of colors that perfectly captured the essence of my brand, bringing everything together in a way that felt authentic and cohesive.

Courtney’s support didn’t stop there—her continued input on marketing strategies has been invaluable. Her ability to weave creativity with strategic thinking makes her an irreplaceable part of my business journey. I couldn’t recommend her more highly to anyone seeking a designer and marketing expert who is as insightful as she is innovative."


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