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LOGO DESIGN | IDENTITY BRANDING | RESEARCH | ACADEMIC

CORNELL PROJECT 2GEN

brand BRIEF

Researchers and policymakers to promote family well-being.

Innovative, approachable, connected, generational.

Role: Lead Designer at Ancient Wisdom Productions

Client: Bronfenbrenner Center for Translational Research

Scope: Branding, Logo Design, Research

Cornell Project 2Gen is a project at the The Bronfenbrenner Center for Translational Research. It focuses on helping vulnerable families by developing programs that support parents and their children jointly.

We have a winner!

- Carrie Chalmers Communications Director, Bronfenbrenner Center, Cornell University

The logo really captures everything we were wanting to communicate: the two generations creating a unit stronger than either individual.

“

Brand Discovery
The Bronfenbrenner Center hired AWP to create a logo for Cornell Project 2Gen. They needed a mark that reflected the familial and generational aspects of the project, but with a modern sensibility.
We often say that a good logo can be drawn in the sand at the beach with a stick. The final result was deceptively simple and elegant.

In the news:
Celebrating the launch of Cornell Project 2Gen

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@courtney.claire.creates