LOGO DESIGN | IDENTITY BRANDING | RESEARCH | ACADEMIC
BITS ON OUR MINDS
Cornell's premier showcase for cutting-edge digital technology.
Innovative, high-tech, connected, playful, electric.
Role: Lead Designer at Ancient Wisdom Productions
Client: Cornell University CIS
Scope: Branding, Logo Design, Research
The Winning Design
The CIS stakeholders ultimately decided upon a clean, modern, geometric design in their classic brand colors. It communicates the spirit of innovation and connectivity, while staying true to departmental values.
The Insider Award
Although the majority vote went a more classic route for the final logo, the team also became quite attached to a tongue-in-cheek design, in which I spelled out the BOOM acronym using binary code. They decided to purchase this design as a secondary logo, implemented in a colorway that stood out from the classic departmental aesthetic, for internal use on promotional swag and apparel. It was a win-win!
Brand Discovery
During the discovery phase, CIS members communicated the desire for a modern, kinetic logo that evoked a feeling of network connectivity and cutting-edge technology. They provided a few examples of inside jokes within the community to tie in, such as binary code. I incorporated this direction throughout my rapid concepting sketches, providing three main colorways that inspired a sense of innovation.
Other works
LOGO | Branding | Marketing | Social media | Art direction
LOGO | Branding | Art direction
LOGO | Branding |
Style GUIDE | Marketing | Art direction
THINK WE MAY BE A GOOD FIT?
Let's make something beautiful together.
I craft brand identities that feel alive, weaving thoughtful strategy with intuitive creativity. Through a deep discovery process, I uncover your brand vision and translate it into a cohesive visual language that resonates with your audiences on every level.
