CORNELL COMPUTING AND INFORMATION SCIENCE

The AWP team provided comprehensive guidelines to establish the proper use of branded materials, color palette and hierarchy in a wide variety of digital and print formats. During my time as Lead Designer, I developed a new suite of educational and marketing materials to better reflect the research programs and academic offerings that had expanded since the original brand articulation.

Cornell Information Science uses their website to share news, upcoming events, and accomplishments of their faculty, students, and partner brands. The homepage highlights these features and draws the attention of key audiences – those with an interest in studying at Cornell IS or forming research partnerships. The homepage elements move fluidly as screen sizes change, enabling site visitors to view content at the optimal size for any device. 

I worked with the Cornell IS team to rethink the use of their brand colors, framing devices, and narrative homepage scroll to better communicate the evolved, cutting-edge innovation the department is pioneering in its field.

The final delivered project provides a solid foundation for Cornell CIS and Cornell IS to continue their mission of defining the research and educational agenda of the information age.