product experience | Product Marketing | Brand Strategy | Website
PACIFY REPLATFORM
Reimagining access to maternal healthcare.
Wraparound support from pregnancy
to parenthood.
Role: VP, Creative, Product Experience & Marketing
Company: Pacify Health
Team Collaboration: 20+ across Creative & Marketing, Executive Leadership, Product & Engineering, Client Success, Clinical, and Operations
Scope: Product Experience, Branding, Website Design, App Design, Print & Digital Marketing, POS
as seen in:
Process and collaboration
- Defined product roadmap aligned to business model and clinical impact
- Conducted RFPs for design/dev partners, EHR, and RCM platforms
- Directed UI/UX, design discovery, and cross-functional collaboration
- Hired, mentored and managed high-performing teams of designers, marketers, and PMs
- Partnered with clinical, operations, and engineering leaders to guide implementation
- Led UAT, stakeholder reviews, and product/marketing content creation
- Led the design and implementation of automated member journeys on our customer engagement platform, Braze, to optimize end-to-end enrollment and engagement marketing
In October 2025, Pacify was one of four Best in Class honorees at the The Digital Health Hub Foundation - Digital Health Awards in the Women’s Health category, awarded in-person at the HLTH Conference in Las Vegas. This recognition highlights the impact of equitable, continuous support models that are redefining maternal care, from pregnancy through postpartum.
In December 2025, we were also honored as one of ten finalists for the HLTH Foundation's 2026 Techquity for Health Awards, a global competition celebrating leaders using technology and data to reduce inequities and improve health outcomes. Given it's focus on the intentional design, development, and distribution of technology to improve access for underserved populations, this recognition affirms the value of our approach to delivering evidence-based solutions that make an impact, for all.
In November 2025, Pacify won a Gold Stevie® Award for Company of the Year – Consumer Services, for our achievements in women's health. Out of more than 1,500 nominations from organizations across 100+ categories worldwide, being recognized with Gold was an incredible honor and a testament to the transformative impact of doula-led maternal care.
Recognition for transformative impact
Our CEO, Jennifer Sargent, was also honored with a Bronze Stevie® Award for Female Executive of the Year – Consumer Services. These recognitions reflect the heart of what we do: deliver wraparound maternal support through virtual and in-person, doula-guided care that empowers parents from pregnancy through parenthood.
The opportunity, the challenge
Our mission was clear: transform our platform into a compassionate, accessible, comprehensive care experience that meets families early and keeps them engaged throughout their journey, from pregnancy, to labor & delivery, to one year postpartum.
Our relationship-based, wraparound care platform
- Defining business-critical gaps and engagement metrics
- Forecasting staffing needs across clinical, product, and operations
- Capturing user and stakeholder insights through interviews, empathy mapping, and data analysis
Designing the roadmap
The solution
- Modular onboarding flows by user type and coverage model
- Configurable care packages and appointment types (e.g. 2:1:2 vs 4:1:4 prenatal, labor & delivery, and postpartum sequences)
- Seamless handoffs between chat, video, and in-person doula/lactation support
- A mobile-first hybrid native/PWA patient app and native provider app
- Messaging, education, and scheduling tools to deepen trust and continuity
- A headless EHR foundation: HIPAA-compliant, customizable care pathways and templates, smart charting and seamless billing & claims handoffs
- Bi-directional data architecture: supporting real-time syncing between member and provider apps
- RCM integration: automated claims processing with eligibility verification and billing triggers
- iProvider app enhancements: native mobile interface for on-demand and longitudinal care
The impact
- Higher engagement with new chat and scheduling features
- Increased time-in-app and earlier entry into the care journey
- Improved partner satisfaction with modular reporting and member insights
Human-centered experience design, with a heart
From legacy constraints to a reimagined care journey, this replatform is a case study in designing for equity, engagement, and scale.
Courtney has a strong ability to balance both the high level strategic nature of her role, while sometimes still needing to be in the weeds of day-to-day. She is a great leader to her team; it's obvious they enjoy working with her and feel supported. She allows her team members to have a voice, which I appreciate as a part of her leadership style.
- Jennifer Sargent, CEO of Pacify
“
The balance Courtney brings with a strategic product lens, combined with her creative and design strengths, leads to an amazing end member experience.
Branding | website | APP design | Marketing | experience design | Packaging | Art direction
Branding | website | Marketing | experience design | interiors | Photoshoots | Art direction
App Design | Branding | Marketing | experience design | product
Other works
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